The Advertising concentration of the Bachelor of Arts in Communication and Media Studies provides students with an overview of all phases of the business including account planning, creative, media planning and buying, management, and market research. Students are introduced to all operational aspects of the business, and acquire first-hand experience developing multi-media advertising campaigns. Career positions open to graduates include account executive, account planner, multimedia copywriter, market researcher, media buyer, media planner, and project manager, to name but a few.